On a highly competitive social media app like TikTok, visibility is everything. Anyone on the platform can go viral overnight, but all creators know that while good content can get you far, luck is what will get you at the top of the “For You” feed.

But what if you’re experiencing the opposite? If you’ve noticed a sudden drop in engagement with your content, chances are that you’ve been shadowbanned on TikTok.

Sounds scary, right? But don’t worry! In this article, we give you the full scoop on what a TikTok shadowban is, how it happens, how to tell if you’ve been shadowbanned, and – most importantly – how to get unshadowbanned on TikTok!Shadowbanning (also known as ghost banning or stealth banning) is when your TikTok account has been flagged by the system and prevents your content from showing up on the “For You” page or hashtag results.