pic.twitter.com/bSl3Cyiq9pNow, the advertisement company behind the campaign has apologised and admitted it messed up. The Austrian branch of German agency Jung von Matt posted a statement on Linkedin saying they had listened to the criticism. ‘We’ve heard your voices and listened carefully,’ the post said. ‘We are proud of our queer community within our agency.

Unfortunately, we still messed up and didn’t check well enough with community members on different interpretations of the Pride Whopper.

That’s on us.‘The intended message of the Pride Whopper was to spread equal love and equal rights. Our strongest concern is if we offended members of the LGBTQ Community with this campaign.